Basic Design Rules For Beginners To Design

Contrast Through the deliberate use of contrast, you ensure that your design creates a certain tension in the viewer’s mind, so the use of contrasting elements is also an essential stylistic device in graphic design. Just like balance, contrast can be created in many different ways. For the sake of simplicity, let’s take a look at three of the most commonly used contrast variants: color, shape, and proportion.

Color Creating color contrast is undoubtedly one of the easiest ways to make your design interesting to the viewer. A popular classic in this case, of course, is the contrast between black and white. But also by the use of complementary colors or the juxtaposition of light and dark shades, you can achieve interesting results in your design.

Proportions Different proportions of individual design elements can also create an exciting contrast. The combination of one large design element in conjunction with several smaller ones creates a specific dynamic that draws the viewer’s attention right into your design.

Shape Additionally, opposing contrasting shapes is one more way to add excitement to your design. Let’s say you are designing a logo: just try putting together different forms and find out how the contrast changes as the combination of your design elements changes. You will be surprised by what is possible with a clever combination of different forms.